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Tuesday, December 9, 2014

How to Use Social Media Video Marketing on Your Website's FAQ Page

When it comes to social media, we camp pros have a major leg up on almost every other industry in the world. While everyone else struggles to find where they fit in, you just need to look at the magical connection between a camper and his or her counselor to realize "being social" comes naturally to us.

Yet even though we're inherently some of the most social folks in the world, sometimes we share the same struggles as everyone else especially when trying to figure out the best way to connect, social media and content-wise, with prospects and customers online.

If you're looking for social content suggestions, you can't beat video. So here's a marketing tip which might be a nice complement to your already outgoing social personality: Change your website's FAQ page from its current pure-text "Q and A"  to video FAQ's instead.

For example, some of your current FAQ's are probably along these lines:

  • "How many kids do you have at camp?" 
  • "How much room to you have left?"
  • "How much does it cost?"
  • "When does the Early Bird rate expire?"
  • "What kind of food do you have?"
  • "What's the ratio of campers to counselors?"

And so on and on...

So what you can do is, you can post videos of you and your staff answering all these questions in video format instead of the typical plain-text answers you have now.

Not only would this be a unique and novel approach no other camp is using, it's social media marketing at it's best.

Sunday, December 7, 2014

What's the #1 Tip When Marketing To Kids, Teens and Tweens?

I was speaking at conference in Tucson last week when someone asked my opinion for the #1 tip when marketing to kids and teens.

I don't know if I have a #1 tip, but I can tell you this: When marketing to youth, YOUR CONTENT MUST BE SHORT AND SWEET.

Kids today have short attention spans, in no small part due to their social and mobile media exposure which limits:
  • Text messages to 160 characters
  • Twitter posts (tweets) to 140 characters
  • Vine videos to 6 seconds; and
  • Intagram, which is built exclusively for viewing photos and videos of between 3 and 15 seconds (not to mention character limits on comments of around 240 or less)
So remember: keeping kids and teens engaged requires keeping everything you post brief. Long sentences, videos, and copy won't work. Pictures, graphics, and short paragraphs will.

If you carry on with long blocks of copy, text or any of that, you'll lose their interest quickly.

Wednesday, November 19, 2014

Is Your Website Mobile-Friendly? Take Google's Mobile Website Test to Find Out

All of us know the frustration of visiting and/or using a website where you have to pinch the screen and expand the text because the words are too small and scroll sideways just to read all the website content and the links are too small or too close together and all that.

Well guess what?

Sites like these, in Google's opinion, are not mobile friendly. That means your site is not optimized for mobile users, so Google could penalize you in its mobile search results.

In fact, starting yesterday, Google began adding a "mobile-friendly" label to its mobile search results so users are better able to find what they're looking for.

Is your camp's website mobile-friendly? You can take Google's "Mobile Friendly Web Site Test" here to find out.

If you (actually, Google) discovers that your site is not mobile-friendly, you should consider making the requisite updates quickly.