Monday, October 3, 2016
Whenever you're struggling with writer's block, drop in a picture instead. Not only will it solve your problem immediately, it will tell your story 100 times better than words ever could, even if you never had writer's block in the first place.
Friday, November 13, 2015
The Fastest Way to Grow Camp Enrollment is Through Joint Ventures and Partnerships with Like-Organizations Who Share the Same Customer Base As You (Kids and Families), But Who Don't Directly Compete with You. Here's 26 Potential Partnership Ideas to Help You Get Started.
How do joint ventures and partnerships work? Imagine your local real estate agent (let's call her "Sally") happily refers all of her clients to your camp. In return, you send an email to your customer list endorsing Sally as someone your customer families will be very pleased with next time they need help buying or selling a home.
As you can see, there's many potential benefits to setting up partnerships like this, but principally, it gives you instant access to new markets and potential customer bases you couldn't otherwise reach.
Where to Find Joint Venture Partners
I've been writing this summer camp marketing blog for many years and have advocated establishing joint venture and partnership deals many times before. I am aware of several camp directors who've set up these types of arrangements based on ideas or advice I've given and have been quite successful. More often than not, however, I come across too many camp directors who are either too intimidated to jump into something like this or simply don't know where to start.
If you are timid about getting started, don't be! Just start. All you need to do is contact a few other businesses, schools, or organizations that serve kids and families to propose an affiliation. As long as your proposition has value, how could anyone say no?
With respect to finding joint venture or partnership contacts, here's a list of places, people, groups and organizations in case you're stuck finding a starting point to propose joint venture marketing partnerships with:
- ACT/SAT/Academic Subject Tutors
- Sports coaches
- Fitness instructors/private trainers
- Physical therapists
- Pediatric dentists
- Eye doctors or eyeglass retailers
- Realtors and real estate agents
- Pool services
- Dry cleaners
- AC/Heating companies
- Car wash or auto detailers
- Vets and pet groomers
- Pest control companies
- Gardeners and landscapers
- Toy stores
- Kids' clothing stores
- Bike sales and repair shops
- Sporting goods stores
- Your insurance agent
- Your bank
- Restaurants you frequent
- Frozen yogurt and ice cream stores
January and February are ideal times to make your initial contacts and set up your partnerships, as all of these places will be looking for new forms of income to start the New Year and your marketing season will be just heating up for the summer.
Let me know how you do. Good luck!
Wednesday, October 14, 2015
Does your website's "Contact Us" page include links to your social media sites? If not, you're missing a huge marketing opportunity
There's lots of overlooked opportunities in marketing. I don't know why so many stones are left unturned, but it's pretty regrettable because most folks don't realize how making one little change or improvement to your marketing program can have such a huge impact on your bottom line.
Here's what I'm getting at. I just visited 10 random summer camp websites. Every one of them is missing a MAJOR social media opportunity because they don't have links to their social media accounts on their "Contact Us" pages on their websites.
Go ahead, visit your own website now. Click on your "Contact" page. Does it include a way for website visitors and camp prospects to visit you on social media? If so, congrats -- you're doing a whole lot better than the other 10 websites I saw this morning.
Now please don't get me wrong. If you're like most camps, your website's "Contact Us" page probably includes a feedback or brochure request form and maybe your address, phone number and other ways folks can reach you.
Those are important features, but if your "Contact" page doesn't include a tool for inviting prospects to visit you on social media, you're missing a big opportunity. That's because your Facebook, Twitter, Instagram and other social media accounts and pages are natural extensions of your website's "Contact Us" page.
Every person that visits your "Contact" page obviously wants to reach you. That means they're hot prospects for you.
If someone fills out a brochure request form from your "Contact Us" page, great -- you've got a new lead. But what if they also saw on that page a link to your Facebook or Instagram accounts? Now you've got a couple new ways to really connect with them and cultivate a new relationship (or potentially new customer) going forward.
So if you don't have links to your social media sites on your contact us page, definitely consider adding them today. It shouldn't take more than a few minutes to do this, and the potential payoff could be huge.