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Sunday, February 26, 2017

L.A. Camp Fair 2017 - Registration Information for Camps

The 2017 L.A. Camp Fair is a GO!

I have not even had a chance to officially promote it yet and am still preparing all the promotional materials, but a number of camps already got wind of the idea and want to sign up. So here are the details:

What: L.A. Camp Fair 2017
When: Sunday, April 23, 2017
Where: AC Stelle Middle School,

Price: $175 per camp to when signing up by March 15, $195 after March 15. FREE Admission for Families and Kids!
More Information: L.A. Camp Fair 2017

Registration: Camps who want a booth at the Camp Fair sign up here.

Thursday, February 23, 2017

Would You Be Interested in Attending My Camp Fair?

Hi Everyone,

Been a while since I've posted. Quite busy getting ready for camp this year and working on a number of projects. I hope your enrollment is coming along nicely and you're preparing for a big-time year filled with lots of kids.

I wanted to let you know I'm considering putting on a Camp Fair here in Los Angeles at the end of March, beginning of April, something like that. The Camp Fair would be sponsored by,, and other kid-friendly organizations.

I realize many Camp Fairs take place in February, March and sometimes earlier.

But given the huge number of potential campers in L.A., and considering the fact many families seem to be waiting until later during the spring to register for camp, this timing seems to make sense.

This would also be a good chance for meet in person and get to know each other after so many years of communicating through this blog.

It also a sounds like a good opportunity for all of us. If we decide to move forward, I assure you the price for your camp to attend would be affordable, and I will work my you-know-what off to fill the event with many potential campers for you. 

I will have more information about this opportunity in the coming days, and I am ready to get to work on this. But, before I do anything else, I'd like to know if you'd be interested in attending the Camp Fair I'd promote.

I've put a quick poll at the top of the page, so if you wouldn't leaving a comment or taking the poll just so I can gauge potential interest as to whether I move forward, I'd appreciate it. I'm ready to get to work on this for you. Thanks!

- Eric

Friday, December 9, 2016

4 Easy Holiday Marketing Ideas for Your Camp

I don't get the chance to post about summer camp marketing as much as I'd like to anymore, but I didn't want the year to end without giving you a few last-minute marketing ideas you can use for the Holidays. (I say "last minute," but you've still got a couple weeks left so there's still ample time to put these ideas in place if you choose. )

1. Host a Holiday / Reunion Party

Celebrating is on everyone's mind this time of year. "Traditional" organizations throw Holiday parties for their employees, customers, families, clients, and friends. Why not do this for camp? I'm aware of camp's that have New Year's Eve parties, and they charge money for it. Whether you ask people to pay is up to you, but in my mind, the main opportunity/benefit here isn't making money. Instead, it's getting everyone (campers and staff included) back together in one place to reminisce about the good times you had last summer and talk about the fun coming up at camp next year. Of course, you'll show your camp video, hang photos from last summer all over the walls, and hand out "party favors" including your brochure and a nice offer to sign up for camp early. Don't forget to have one of your favorite counselors dress up as Santa, too, so campers can take photos with him!

2. Attend as Many Holiday Parties As You Can

Do you have any friends who own businesses and serve the same customer base as you (kids/moms/grandparents/families), but don't directly complete with you? How about the toy store down the street? The mini-golf place across town? The pediatric dentist two miles away? These people are probably having Holiday parties, too. Are you attending them? Can you arrange get on their guest list if not? Attending these parties would be a great way to make a few new contacts, if not prospects, for the coming camp marketing season.

3. Get Creative with your Christmas / Holiday Cards

I assume you're sending Christmas cards to camper families this year? Not a bad plan, but EVERYONE does that, so you need to make sure your card stands out. But how? Well, if you're sending a traditional Holiday card, stick a lottery ticket in there. You can bet every person will remember your gesture! Another idea is to send a video card rather than a traditional one. Gather a few counselors or office staff together to say "Happy Holidays" on the video. Then email the video to all your customers and  prospects and post it all over social media, too. And by the way, when you make your video, don't forget the subtle use of "product placement." Everyone should be wearing camp gear, your ropes course should be highlighted in the background, etc.


4. Make a Special Offer You Wouldn't Otherwise Make ... It's the Holiday Season, After All

This is the season of giving. That means you have an opportunity to do something special for customers and prospects you've never done before. How about an enrollment offer or discount you wouldn't otherwise make?  Do you know any mommy bloggers or other people of influence? Have them send a quick email out, or sponsor one of their emails, offering their subscribers a special Holiday discount at your camp, exclusively for their subscribers and no one else.  Not only will you be creating lots of goodwill, you'll also generate a few more bucks this time of year when it's generally still your slow season.


Good Luck!

That's it for now. Let me know if you have any questions. I'll try to post more in the future. I wish you much prosperity in 2017 and a camp overflowing with enrollment and a long waiting list next summer.  Happy Holidays!