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Monday, November 30, 2009

Does Your Camp Have a Blog?

If you don't write a blog you should start one. Blogs are fantastic marketing tools for several reasons, but principally because:

1) They give you a way to stay connected with customers and prospects; and
2) Search engines LOVE them.

Why are blogs so popular with search engines? Because the Internet loves new content. So if you're updating your blog regularly (at least 3 times a week), you should see a nice boost in your search engine rankings.

You can start blogging today for free. Try Wordpress, LiveJournal, Tumblr or Google's Blogger tool.

What should you blog about? Anything related to your camp, the camp industry, your personal life, or whatever else will draw your customers and prospects closer to you. Your blog is your camp's online relationship between you and your camp families. Have fun!

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