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Saturday, November 28, 2009

Hot Prospects: Single Dads

Most camp marketers think about moms and kids when determing who to market to. Have you considered single dads?

I don't know about you, but when we get an inquiry from a single dad at Aloha Beach Camp, we have an astounding 72% percent conversion rate turning that inquiry into a paying customer.

If I were you, I'd buy a mailing list of single dads, create a special offer just for them, then send them a postcard detailing the offer. And I bet I'd be pleasantly surprised with the response!

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