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Monday, November 30, 2009

Nice to Meet You!

Just wanted to take a moment to introduce myself to those of you new to this blog. My name is Eric Naftulin and I’m the owner/director of Aloha Beach Camp Summer Day Camp in Los Angeles, CA (http://www.alohabeachcamp.com). I love running my camp and have a passion for marketing. I also have a mission to expose as many kids as possible to the camp experience.

The best way I know how to do this is by marketing my camp better and helping other camp directors do the same. If we all concentrate on marketing our programs, the natural outcome will be that more kids than ever will get to enjoy the camp experience.

Someone just asked me what my motivation was/is for writing this blog, and if I'm worried other camps will steal my ideas. Heck no! The whole point is to get as many kids as possible into camp -- either mine or yours -- and the best way to spread our message is through marketing. I hope you'll take my ideas and use them at your camp. I can't promise they'll all work for you -- you'll have to experiment to find out what works best for your situation -- but I'm pretty confident most will have value to you.

Besides, there are more than enough kids to go around :)

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