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Friday, December 4, 2009

"Dear Camp Family"? No Way!! Call them by Name Instead!

If you use email marketing, send newsletters or sales letters, or any other written communication to stay in
contact with your customers and prospects, make sure you address them by name. Starting your greeting with, "Dear Camp Family" is not nearly as good as "Dear Susan" (or whatever the recipient's name is). Calling them by name provides a much warmer, personal touch.

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