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Thursday, December 17, 2009

Increase Camper Retention with Annual Customer Surveys

Wanna know a great way to keep customers engaged in your camp and keep coming back summer after summer? Send them a survey each year.

If your families feel invested in your camp and know their opinion matters (and if you actually implement some of their suggestions), they'll feel more valued because they'll know their opinion counts. In turn, you'll be rewarded with a higher camper return rate. You can't beat that!

The best time to survey your customers is after camp ends in September. Your survey doesn't have to be long or involved. In fact, the less complicated the better. Survey Monkey or another online tool is the easiest way to get started.

Your goal is to keep making your camp better. Your customers are the ones who tell you how.

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