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Monday, December 14, 2009

Send Your Customers a "Happy New Year" Card!

Here's a great way to stand out from the crowd and keep your camp's name in front of your customers: Send them a "Happy New Year" card.

Maybe you already send your families Christmas or Holiday cards. That's a nice thing to do. But everyone does that. So your card might get lost in the clutter.

How many camps do you think send New Year's cards to their customers? None that I know of.

Why don't you be the first one?

I get a Thanksgiving card from my accountant every November. The main reason I remember that is because he's the only one who does it. What an opportunity to stand out from the crowd!

Sending a New Year's card to camp families doesn't need to be expensive. You can use a postcard. On the front, just say, "Happy New Year" with a photo of camp. On the back, include a short message along with another photo and your contact information.

It's an easy way to keep your camp at the forefront of your customer's minds when camp's not in season, and a fantastic opportunity to separate yourself from other camps.

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