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Thursday, December 17, 2009

Why Video Marketing and Sharing is So Important To Your Camp

If you read this blog regularly you know I'm a big Internet, social media and viral marketing nut. So don't be surprised when I make this prediction: Your camp video could become the #1 way people find you online in 2010 and beyond.

For one thing, kids EVERYWHERE already use youtube, vimeo, blip tv, daily motion and similar sites not only to watch videos, but importantly, to make comments and share them with friends. If you ever wanted your video to go viral, THIS is how it happens.

Here's another thing that might blow you away. Search engines (especially Google) already love videos, but soon they'll love them more.

Google, Yahoo, and Bing are developing more sophisticated search abilities within videos themselves. Today the search engines only "read" meta-tags (keywords) and video titles to help display search results for users. That's changing.

Soon video search capabilities will include image recognition, and possibly even voice recognition, making what you PUT and SAY in your video an influence over what the search engines deliver to user queries. Wow.

Now's the time to make video a crucial part of your camp's marketing strategy. With sound, imagery and movement, it's one of best ways to convey everything good about your camp to kids.

And when people see and share your video, it it's a complete branding opportunity for you. It's like word-of-mouth in cyberspace. And best of all, it's free.

Just one more thought. If you have a video you'd like to share, please post a link to it here for all to see. I've shared mine before, but here it is again for our newer readers:



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