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Friday, January 15, 2010

Good Grades? Discount!

Here's a marketing idea you might try at camp: offer parents a discount for kids who get the best grades in school.

Not only will kids benefit by trying harder in school, you'll look GREAT in your school's eyes and could become the "go-to" camp in your community.

If you implement and execute this promotion the right way, the school itself will do most of the administrative work for you by alerting student families the program's in place.

Added benefit? The media LOVES feel-good stories like this. So don't be surprised if your local newspaper runs a story or two about you once your program gets going.

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