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Thursday, January 28, 2010

The Power of a Great Headline

When you write ads, blog posts, or any kind of copy, the headline is the most important part. Thing is, 80% of the people who see your ad will read the headline. But only 20% will continue reading the rest of your ad. To increase that 20%, your headline needs to be a whopper.

In my experience, some of the best headlines:

  • Ask questions (How Much Money Would You Like to Save this Summer?")
  • Start with "How To" (How to Save Money at Summer Camp")
  • Include dates ("Offer Ends March 1")
  • Use numbered lists ("Top 7 Ways to Pick a Summer Camp")

Here's a link to the top 100 headlines ever written. See if you can't adopt a few to your camp marketing copy.

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