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Thursday, January 14, 2010

Save $25...or 25%?

If you market your camp with coupons (and I don't know why you wouldn't, cause it's free), I suggest using a "dollars off" discount rather than a percentage so customers can see an immediate, tangible result of what they're saving. (Of course you can use whatever you'd like, but in my experience we've had higher coupon redemption rates this way.)



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