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Sunday, January 10, 2010

Untapped market for your camp: Women business owners

If you're responsible for marketing a summer camp or small business directed at kids, one HUGELY untapped market may be women business owners with kids.

Women start new businesses at twice the rate (or more) of men, and they need camps and childcare badly.

Why not buy a mailing list of women-owned businesses, send them a postcard describing your camp, and see what you get?

That's what I'm gonna do, anyway! :)
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