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Thursday, January 14, 2010

"Your child will make new friends and create memories that last a lifetime." WHAT A BORE!

"Your child will make new friends and create memories that last a lifetime."

Sound familiar?

It should, cuz that's what EVERYONE in camping says. But that's a VERY weak sales pitch, if you ask me.

You gotta be different, otherwise, what's gonna make a prospect choose your camp instead of mine, or the next one, or the next one, or the next one....?

If I know you, you've worked hard to make your camp unique. You already know what that uniqueness is, so now you need to promote the heck out of that uniqueness your marketing. This is how you stand out from the crowd:

If you have the best camper to counselor ratios in town, emphasize it.

If you have the best safety record in town, let people know.

If you have the highest staff return rate, tell us!

As I always say, if you and your competitors offer the same thing, most of you aren't necessary.

But if you differentiate, and highlight that differentiation in your marketing, you become an immediate factor in a camp family prospect's decision making process. You've separated yourself from other camps and given your prospects something to think about.

Because otherwise, why should they pick you?

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