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Wednesday, February 17, 2010

The #1 Secret of Social Marketing

There's lots of ways to make social marketing work for you. But the #1 secret is this: You must resist the urge to push your sales message on customers and prospects, and let them get to know you, feel important and appreciated instead.

We've hammered this home many times before, but people spend money with others they like. That means your goal should be building relationships with customers by endearing yourself to them. In turn they'll be compelled to share your content and information with their inner circle of contacts and friends, helping your enrollment grow exponentially.

Just focus on your customers and prospects first, and your "sign up now" sales message next. The rewards are extraordinary.

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