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Monday, February 22, 2010

Social Media and Search are not Your Prospect's Preferred Recommomendation Source

Social media, Google, Yahoo and other search engines are a good source of information for people considering your camp. But as Mediapost points out, these tools aren't as effective as traditional word of mouth marketing. When people hear positive information and recommendations from friends about your program, that's when they're more likely to sign up.

As we've mentioned before, you can facilitate word of mouth marketing on your own. It can be as easy as asking for referrals from happy customers or implementing an active referral program. Eventually social media might become the #1 source for folks making buying decisions, but I can't see it happening because there's nothing more credible than getting a personal endorsement from your friend.

Just my 2...

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