Wow, this article makes me feel OLD! It's a story I wrote for the American Camp Association's Camping Magazine way back in 1996 when I was directing Tumbleweed Day Camp and served as ACA's Public Relations chair. I found the article searching the internet today. There there's no reference to online marketing in the article because the internet was nothing back then. But much of the stuff I wrote still seems remain relevant today (14 years later!) so I wanted to share it with you. Hope you like it.