Personally I have no problem marketing to kids. I don't want to fall behind my competition. So I make a concerted effort to study youth marketing and its subtleties.
I suggest you spend at least a half-hour each day visiting various kids' websites like these and others:
- Yahoo kids
- PBS Kids
- National Geographic for kids
- The United States Government's Kids Website
You can capture a wealth of marketing tips just looking at these sites. Pay close attention to the pictures, language, shapes, designs, sounds and colors on these sites. These are the marketing nuances that push kids' buttons.
Spending thirty minutes a day on these sites is more than worth your time given the amount of free marketing knowledge you can absorb. You're probably online that much anyway so why not check them out?