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Monday, March 8, 2010

Moving Billboards: My New Marketing Experiment

One of the marketing tactics I've always wanted to try but never have is "transit marketing."

You know those huge ads plastered on the sides of big trucks that drive up and down major major streets and thoroughfares all the time? That's what I'm talking about.

I confess I'm MESMERIZED by those things. Every time one goes by I pay close attention. I'll bet lots of other people do, too.

I might be wrong but I think these "moving billboards" could be a very effective advertising tool. Just imagine a picture of a big happy camper with your camp's name, phone number and website on the side!

What's not to like about this type of advertising? For one thing, people of all ages, income levels and backgrounds see your ad. And if you live in a big city like me, thousands and THOUSANDS of people could see your ad every day.

But most importantly, this kind of advertising goes to the very heart of what's needed for advertising to be effective -- repetition.

The reason why is because people take the same route to and from work or school every day so they'll keep seeing your ad over and over, day after day.

Everyone should set aside a portion of their marketing budget to try new things, capitalize on opportunities and for unabashed, experimental marketing.

Advertising on these trucks will be my experiment this year. I'll let you know how it goes.

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