- People love sharing them (so they're an ideal form of social media marketing and can help your site go viral)
- They help build emotional connections with your audience (so your prospects and customers will trust you more)
- They help turn your website into a lead generation machine rather than just an online brochure
Consider posting a short video clip right on your website or blog ... and I mean right on the very first page. (Don't set your video start playing automatically; let website visitors click the video to play it if they choose.)
But believe me, they will choose to play it. The temptation to watch a video when it's right in front of you is overwhelming. (To see what I mean, check out my blog at http://www.blog.alohabeachcamp.com; the video's easy to find at the top of the page before all the posts, so people can watch it right away. And, I've discovered almost 100% of the people who visit my blog watch the video. Can't beat that!)
Just imagine a short video clip of yourself or your staff or happy campers on your homepage telling -- indeed, showing -- people why they should attend your camp. This is very powerful idea and it works. If you have a camp video buried inside your website or, even worse, sitting unused on your computer, post it to your homepage today.