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Monday, April 12, 2010

You Need to Market to Camp Staff, Too

Sometimes you need to think about marketing to your staff as well as customers and prospects. As we all know, a happy staff makes happy campers. If you run an overnight camp, here's something you can do to endear yourself to your staff off the bat.

When your staff arrives at camp, how about giving them a goodie bag filled with toothpaste, a toothbrush, disposable razors, shaving cream, some camp store items, and even coupons from restaurants, movie theaters and other local establishments to use on their days or nights off?

This small gesture can go a long way not only towards creating goodwill towards your staff, but since most of them of probably college students (and college students tend to be loyal), it may help with staff retention rates from year-to-year, too..

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