If you’re familiar with this blog or read the archives, you know that updating your website and blog on a frequent basis is among the easiest ways to get your camp's website to the top of Google.
At risk of sounding like a broken record: GOOGLE LOVES FRESH CONTENT!
But sometimes it’s hard to find the time to update your blog and website, especially now when you’re getting ready for camp. If you don’t have time to update your website or blog, you should at least make sure your current content is strong and easily readable by Google.
Here's what I mean by "easily readable." I mean if you have a Tennessee horseback riding camp, your website content should reflect this in a crystal clear way, otherwise Google might think you sell Tennessee horseback riding tours instead. In that case, Google won't show your website to people who need your camp. That's a missed opportunity for you!
Here's what you should do now. Go to Seo Browser.com to see your site the way Google sees it. Based on what you see from Seo-Browser, your can decide if your content is clear enough for Google to “read.” If your content doesn't contain words and phrases users would type into Google to find you, it may need work.
If you think your content needs work, the easiest fix is by FORCING yourself to find the time to update your website or blog at least 3 times a week. The two most search-engine-friendly blogging platforms (which also happen to be free) are Blogger and Wordpress. You can use either of these to post new content to the Internet with ease, and if you do it often enough, people should start finding your Tennessee Horseback riding camp pretty quickly.