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Monday, September 13, 2010

Best Writing Trick EVER

Do you struggle writing sales letters? Some people hate them. Just getting the first sentence down drives them crazy. But here's a trick I learned in a copywriting class 20 years ago: After you write your sales letter, go back to the beginning and cross out the first sentence. Works every time. Why? Because it grabs your prospects by the throat and pulls them into the meat of your letter. First sentences are usually fluff anyway, and your prospects don't have time for that.

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