Look up at your browser bar. See that orange and white "B" next to the Camp Marketing News web address? That's a favicon -- a small (generally 16px X 16px), graphic representation of your Web site in a Web browser.
(The "B" you see in your browser bar is Google's "Blogger" logo, which Google places on all its blogs by default. As you can see, I use Blogger to make this website.)
I don't use favicon's too much on my web sites. I'm gonna start though, because favicon's can help you brand your website for free. Pretty cool idea to have your camp's logo show up in your web site vistors' browser bars!
If you want to make a favicon for your site, here's an easy way to do it from the Dynamic Drive site