Easy way to tell if your marketing is on track: Try Googling your camp. Where do you come up, relative to your main competitors? If your competition's in front of you, it might be a sign your marketing plan needs work. You might need to to promote your camp more often...or better. Fall is a great time of year to review your marketing plan from last year to see what worked and what didn't so you know what you need to work on going forward.