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Monday, September 6, 2010

It's not always WHAT you say, but HOW you say it that counts

Like everybody else, moms love saving money and love using coupons, too. This summer at Aloha Beach Camp, I ran a "Buy one day of camp, get another day free" offer. It worked pretty well. We picked up 22 new kids in a 3-day period we wouldn't have gotten otherwise. But I wish I'd known this fact BEFORE running the promotion: According to Megan Maguire of Mom Central, "Moms view 50% off discounts more valuable than other offers including "buy one, get one free discounts..."

Lesson learned. Even though "buy one, get one" is nearly the same offer as 50% off, how you communicate your offers can be more effective than the actual offer itself.

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