I was talking with my wife today because she wants to start a blog about a new clothing business for kids she's opening next month. She asked my advice about how to get her blog high in the search engine rankings. I love it when she asks my advice about something, because she's 6,000 times smarter than me in the first place so it makes me feel good when she decides to pick my brain.
So needless to say I got really excited. I started carrying on and on about search engine optimization, link building strategies and all that. Then she interrupted me and said, "You know what, I'm not sure you know what you're talking about."
So here's what I said. I said, "If I don't know what I'm talking about, why are you asking for my advice?"
She told me she just wanted to know if I agreed with a theory she came up with recently while researching her new business venture. She said it's her observation that search engines are becoming less relevant as people turn to Facebook and their mobile phones for immediate information instead.
When she or her friends need to know something -- like where's the best beauty shop or the closest family restaurant -- they go on Facebook or text their friends or use a cell phone app for the answer. She said using Google for this would have been her first thought a year or two ago...but not anymore.
So I just stared at her...and then I realized, yep, this is why she's smarter than me...