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Thursday, October 14, 2010

Cooperative Marketing at Its Best

Took my daughter to the orthodontist today. Noticed a new sandwich shop in the lobby as we entered the building. Hopped in the elevator up to the 12th floor for the ortho appointment. At the end of the appointment, as we were paying at the front desk, the receptionist handed us a 20% off coupon to use at the new sandwich shop. We went right downstairs and bought some food. The sandwich shop was getting its marketing done by the dentist, and the my daughter and I really appreciated the dentist giving us the coupon. That's cooperative marketing at its best, and as a camp professional, you can easily set these kinds of deals up with various businesses and organizations in your neighborhood. It's always great when you can get other people do to your marketing for you! :)

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