This time of year - the fall - is a good time to build your email list. Collect as many prospect emails as you can right now, so you have lots of potential camp families to connect with when you marketing program begins full force later next year. My personal goal is to get at least 2 new people to join my email list each day. You can do it to. Put your email sign up form on every page of your website and blog. Update your blog furiously, and you'll be in good shape.