If your camp's not innovating -- if you're not creating new programs, activities and ideas all the time -- you're gonna fall behind your competitors, most of whom are concentrating on innovation themselves.
You gotta keep up, but sometimes it's not easy to stay ahead of the curve. It's easy to run out of new ideas when you've been, and continue to be, involved in the day to day aspects of running and your camp. So where should you turn for new ideas?
To your staff!
If you're like me, you probably agree camp counselors are some of the most creative people in the world. I mean let's be honest ... have you ever met a great counselor who's NOT creative? I know I haven't.
So when you're stuck in a rut and need fresh ideas, ask your staff. They'll enthusiastically share the new ideas you've been looking for. They might even come up with a fresh marketing idea or two (or three) that makes you say, "Wow, what a great idea, I can't believe I didn't think of that before."
And that means you didn't just hire great camp counselors this year, you also hired a bunch of free marketing and advertising consultants, too! :)