How to Make Your Telephone Marketing Work Better

I know most camp directors hate telemarketing. But you really should be using the phone as much as possible. The more you use your telephone, the more enrollment you'll get.

If you're not comfortable making "cold calls," get someone else in your office to do it or forget it altogether. But don't forget to make follow up calls to everyone who calls you. 

If somebody asks for a brochure on Tuesday, call them next Monday to make sure they got it. And when you're talking to your prospect, say their name about 2 million times. 

There's nothing sweeter in the English language to people who hear their own name. It's a great sales tactic for you and creates a warm and fuzzy feeling for your prospect.