The difference between wildly successful camps and the not-so-successful ones is marketing. The difference between wildly successful businesses and those not-so-successful is how well they do their marketing. Everyone's working as hard as everyone else. So if working hard is all it takes, we'd all be rich. That means marketing is the difference maker. If you've got a kick ass camp, the world needs to know about it. Marketing is how you tell them. Then, when your camp gets wildly successful, you'll see that marketing is your best friend.