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Monday, March 7, 2011

Video Marketing and Coupon Marketing: Summer Camp Marketing's Next Big Things

I'm always on the lookout for the next hot marketing strategies to share with you. In my opinion two of the up-and-coming ways to promote your camp to the public are via:

1) Coupon marketing; and
2) Video marketing

If you read this blog often enough, then you already know I'm a big proponent of marketing with coupons. Anytime you can tempt someone with a nice discount, they are more likely to sign up for your camp (or, for that matter, purchase anything else). Then, once you get them in the door by offering a discount, you can turn them into full-paying campers for a very long time.

Now unless you've been living under a rock, you probably already know the value of video marketing. Hopefully you've got some videos posted on YouTube and all that. I have a YouTube account for Aloha Beach Camp, where many people watch my videos. I also embed YouTube videos in my camp blog, and in certain places on my website. Hopefully you do the same. People like watching videos much more than they like reading text content.

Now here's the problem. I'm starting to learn YouTube videos aren't the greatest vehicles for actually marketing your camp. This is due to a number of reasons, but mainly because you don't have full control over the various aspects of your videos. (YouTube also has very tough Terms of Use restrictions.) 

Long story short, in the past few weeks I've been looking around for some "YouTube alternatives." I'm trying to find some other ways to make my own online videos. I was able to find something called Web Video Wizard you might check out. You get a 3-day free trial which is nice.

The other thing you might consider (which is pricier but looks VERY promising especially because many prominent internet marketers use it) is something called Easy Web Player. I'm thinking of buying this one myself. It has a nice video tutorial on the home page and seems to do the things I want it to, principally giving me full control over the videos I want to make and embed in my websites. I also like the feature where you can have people opt-in to your email list from the video itself, pretty cool! 

Anyway we'll see what happens. Even if you don't use or buy either of these two video players, you should definitely consider setting up a YouTube account if you don't have one already. There's literally MILLIONS and MILLIONS and MILLIONS more people on YouTube everyday, many of whom are kids, so you don't want to miss this huge opportunity to show off your camp with video! 

2 comments:

  1. Another thing you could utilize is the blogging platform. In blogging, it's not necessarily the organizers who should write about their events. They could get a number of known bloggers to write about their camp, and since they already have a good share of readers, it would be easier to market your events.

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  2. I believe the coupon system really multiplies your marketing's effectiveness tenfold. That, coupled with Youtube videos, if you already have a follower base, are really effective.

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