I don't like paying for advertising. I ESPECIALLY don't like paying for search engine marketing (such as the Google adwords program). I'd rather put in the extra effort to get my camp's website to appear higher in the organic search results than buying my way to the top.
Of course, there's times when "pay per click" advertising is beneficial to your search engine marketing program. Maybe you're starting a new camp and need online traffic right away.
If you're grappling with which search engine optimization marketing program to pursue, here's an article which could help you decide.