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Sunday, November 27, 2011

How to Make More Money Without Increasing Camp Enrollment

I want to show you how to make more money (I'm talking EASY money, pure profit) without increasing your camp enrollment. That means camps that have reached their enrollment capacity or others who have trouble getting new campers are in very good shape.

But first, here's the back story.

Last spring at the Tri-State summer camp conference I led a session called, "How to Triple Your Camp Enrollment in One Year." The concept of tripling your enrollment is not hard to grasp: If each one of your current camper families refers just two others you'll have tripled your enrollment right away.

Now many of the camp directors who attended my session were astounded at the simplicity of this formula. But others would not accept the concept of tripling your camp enrollment in just one year as a viable idea. They did not believe what I discussed would work for them, or they said it was unrealistic.

Listen. I'm not too eager to get egg on my face, so I assure you everything I tell you -- the marketing ideas I share with you -- DO work, WILL work and have been proven in action not only by me at my own camp but by many other people, too. I urge you to implement the marketing strategies I put forth so your camp enrollment grows larger than you could imagine.

Now here's another concept to consider: What happens if your marketing works so well that you reach full capacity at camp? What happens when you don't have room for any more kids? Does that mean you've reached your cap on money-making opportunities? No way.

Even if you're running at full capacity (a pretty nice problem to have), there's still many, MANY money-making options available to you. You can make a boatload of money without signing up any more kids. I can show you at least one, if not several, new profit centers you can easily add to your camp beyond basic camp tuition. Basically, all it takes is a new way of thinking -- a shift in your mindset concerning the way you promote your camp.

More on this in the coming weeks. But I can't give away EVERYTHING for free, so I will be having a marketing workshop in early March I hope you will attend. Most likely the workshop will be in Palm Springs. I'll teach you how to add one or more new profit centers to your camp you haven't considered before. Not only will you learn how to get new customers, you'll learn how to get your current camp families to buy more things, more often, and how to reactivate old customers who haven't purchased anything from you in a long time.

You will learn how to penetrate (even create) new markets with ease and make more a LOT more money even if you've reached a cap on camp enrollment. Best of all, the new money you make will be much more profitable the the money you've made before because it won't have the absurdly high costs of running a summer camp operation attached to it.

Don't believe me? Stay tuned...

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