Late fall and early winter seems to be the time many camps update their websites for the future summer. The top three things to keep in mind when designing your site are:
1. Make it visually appealing
Nice looking sites are better than ugly ones, right? Fonts, colors, and pictures should match and be nice to look at. You only have a few seconds to grab someone's attention, so don't waste that precious time -- use it to GRAB your website visitor and suck them in to your content immediately.
2. Make it easy to navigate
Simplicity is best. If you can tell your camp's story in just a few, easy-to-navigate pages than 50 pages of complicated stuff where people have to jump around to find everything, they will become confused, pissed off and leave your site. Keep in simple!
3. Make it load fast
If people need to wait around for your pages to load, they'll get frustrated and leave. Not only that, search engines reward sites that load faster than others. Also, more and more folks are viewing your website on their cell phones, which don't always load fast anyway -- be sure to keep this in mind.