Monday, November 28, 2011
Your Camp is Pepsi, and Your Competition's is Coke
There's lots of ways you can show your prospects your camp is better than your competitor's. And you don't always need words to do it. You can use pictures to prove your point just fine. In fact sometimes pictures are better than words.
As you probably know, I'm a big fan of stealing advertising ideas from other industries, then applying those ideas to market my own camp.
So imagine if you switched the Coke can for an image of your competitor's camp, and the Pepsi can for an image of your own camp, and the Coke straw for a picture of an unhappy, homesick or crying camper, and the Pepsi straw for an image of a happy one. Now THAT would be an effective ad!
Posted by Camp Marketing News at 2:56 PM