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Wednesday, December 7, 2011

Google Adwords Alternatives

Many camps participate in Google's Adwords program. In case you're unfamiliar, Adwords allows you to create your own ads based on keywords people use to search for your camp online. Then, when people search for your camp with those keywords, your ad appears next to or above Google's search results page. If people click on your ad, it leads them right to your website and you pay a fee to Google each time someone clicks on your ad.

Personally I'd rather see you work harder to get your camp to come up in the organic (free) search results than pay money for online advertising. At the same time, participating in the Adwords program can be a fast, easy, and (occasionally) affordable way to increase traffic to your camp's website. So there's no doubt paid advertising can be helpful. But  you owe it to yourself to investigate other options besides Google's Adwords program.

You might find Adwords works the best for you, but if you are considering paid internet advertising for your camp, Adbrite and Bidvertiser are two other programs you might consider.   

1 comment:

  1. AdWords is a poor platform. It is a scam and google loves to pull down owners with these unexplained violations.

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