Saturday, December 3, 2011
What if Your Email Doesn't Get Opened?
Just to follow up on our series of recent email marketing posts, there's one more thing you can do to improve your email marketing open rates. I suggest resending your message within 9 days to all recipients who did not open your message the first time. I've found you can get open rates of at least 15% just by resending the same message 9 days later.