The reason blogging's such a stout search engine optimization strategy is because:
- Search engines absolutely adore fresh content; and
- You can craft your blog posts to include various keywords and keyword phrases people are searching right now
For example, just last night I made a post on this blog which showed up on the first page of Google less than 2 minutes later. There's no reason why you can't eventually get your camp's content closer to the top of not just Google, but Yahoo, Bing and the other search engines too.
If your camp doesn't have a blog, now is the time to start one. You should post regularly (at least three time a week) with pictures, video and text. If you don't have time to do it yourself, get a staff member to do it for you or outsource it. But in any case, start blogging now so you have a fair number of blog posts already online when the summer camp marketing season starts in full force a couple months from now.