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Friday, January 13, 2012

Here's an Email Marketing Strategy You Might Not Have Considered

I love email marketing for many reasons, but mainly because it lends itself nicely to the two core strategy principals I use when marketing my own camp, which are to:
  1. Enter new markets quickly, and 
  2. Get other people to do your marketing for you

Here's what you do. You form alliances with other complimentary youth and family-serving businesses and organizations, then get them to send emails to their customers on your behalf.

For instance, if you run a resident camp in New Jersey and want to reach more prospects in San Diego, you can contact various family-focused restaurants there (in San Diego) to propose a partnership. Maybe you could offer the restaurant manager free camp sessions for his or her kids if he or she, in turn, emails their customer base endorsing your camp.

It's not easy to set these programs up. But this strategy is very doable, because I do it myself all the time and help others do it, too. I assure you, once you set some of these programs up, you'll gain access to huge, new prospect bases you never had before. And the time you put into getting these programs off the ground is nothing compared to the dividends they'll pay in the form of many new campers down the road.

10 comments:

  1. I'll definitely give this a shot, thank you very much.
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  2. Email marketing is a very great way to spread the word, I suggest that you make it personal so that it wouldn't be sent to the spam folder. Thanks.

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  3. I can say that social media marketing is the new in thing in marketing, you can easily reach your target market while being easily seen by others.
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  4. It actually all depends on what market you want to target, I'm sure that social media marketing will help your summer camp for sure.
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  5. These are great tips about email marketing. Email marketing will surely give your business a boom. It is however very important to use it very well to prevent spamming a person's mailbox.

    Anti Spam Service

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  6. I guess, the real battle for better search engine rankings is no longer solely reliant on method but on quality content. Email marketing is also useful nowadays as part of internet marketing. You can reach your visitors directly through emails. Social media is also helpful,
    Fresno social media is doing effective strategies to get clients on social media sites.

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  7. i never done this way of Email marketing strategy for my business. But i am wondering how this can help me in increasing traffic and business to my website.

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  8. Great post! I'm always happy to learn new things especially for marketing blogs. I find blog commenting to be tacky but it's totally effective.

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  9. Email marketing is still a very useful tool when you want to target specific markets. I still use it from time to time.

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