Need some new ideas for your camp's blog, website, article marketing, or other content marketing strategies? Here's five places to find them:
1. Blog Comments
If your blog is doing its part, you're probably getting user comments. You can find hidden gems within these blog comments to use as blog posts of your own. For example, when a camp director left me a comment recently expressing her opinion Google Adwords is a waste of money, it gave me the idea to write about the Google Adwords program in detail on my blog. (And by the way, you can also find blog post ideas in emails you receive. Last week somebody emailed me about Aloha Beach Camp's transportation program, so next week I'm posting a detailed description about our transportation program on Aloha Beach Camp's blog.)
2. Invite Friends, Family Members, Employees, Industry Pros, and Anyone Else You Can Think of to Write Guest Blog Posts For You
This coincides with my preferred marketing strategy of getting other people to do your marketing for you. Why not ask a camp parent (or even a camper!) to write a blog post for you, or even do a video testimonial on your behalf, to share their impressions of your camp with other families? This would be a great source of content for your blog! (Along similar lines, I recently made a public invitation here on Camp Marketing News to anyone who wanted to be a guest blogger on the site. Several people stepped forward, including Camp TV, Philip Galbreth , Dan Weir and others. This marketing tactic is good for them, good for me, and it will be good for you too if you decide to use it.)
3. Poll Your Customers and Fans, then Publish the Results as a Blog Post
Conduct a poll or survey of your fans on Facebook, then discuss the results on your blog. Use Facebook's Questions Tool, for instance, to ask what their top 5 favorite camp activities are, then spend a paragraph or two on your blog describing these activities in detail.
4. Announce Upcoming Events and Features
Do you have an open house coming up? Will you be participating at a Camp Fair? Did you just upgrade your pool or horseback riding ring? Tell the world on your blog!
5. Discuss Something OTHER than Camp
Everyone already knows you're associated with summer camp. But they're also interested to know you as a PERSON. Why don't you share opinions and ideas from your personal or family life, such as a trip you might be taking (or just returned from), the type of food you love (or hate), whether or not you decided to remodel your house, or the reason you're so the New York Giants are gonna win the Super Bowl this year? Trust me, people are INTERESTED in this stuff about you!
I hope these ideas are helpful...hopefully they will help you avoid writer's block at least for a little while :)