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Saturday, February 11, 2012

7 Easy Ways to Jumpstart Your 2012 Summer Camp Marketing Plan

Hopefully your 2012 summer camp marketing plan is already humming. But if you're behind the 8-ball or only have a limited budget this year, here's 7 things you can plan for, and start doing, right now to get maximum exposure for your camp:
  • Make sure your website is fully updated for this summer, and change the homepage content (just a slight change is fine) every 10 days or so
  • Blog at least 3 times per week
  • Set up an active referral program, so every camper registrant refers at least one more
  • Participate/Engage/Connect with your customers, prospects and fans in/on at least one social site, and preferably two, such as Facebook, Twitter and Google Plus
  • Don't ignore the time-tested benefits of traditional (offline) marketing, such as direct mail. To that end, conduct at least two direct mail campaigns with postcards. Postcards are cheap, easy to create, and they work
  • Set up your email marketing system with autoresponders, which can help you connect with customers and prospects automatically for pennies. (In fact you might find this is your favorite way to market you camp once you get it going!)
  • As you already know, most people start their camp search online these days. If your site is not showing up on the first page of Google or Bing, consider paid online advertising program such as Google's Adwords
Good luck...let me know if you have any questions or need any help

-- Eric

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