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Saturday, April 7, 2012

If Enrollment Sucks, You Might Need to Admit it Publicly to Get Things Rolling Again

Enrollment down? You might need to do something drastic with your marketing. If not drastic, at least something big to shake things up and make folks take notice. Check out the sign a flea market put up when business was worse than usual:  


Now for some odd reason, most camp directors in my experience are adverse to offering discounts to generate enrollment. I'll go to my grave never understanding that shortsightedness. At the same time, I realize publicly admitting your numbers are down takes guts. But those camp marketers who've got the balls to send a postcard to a couple thousand people with a message like the one above saying you're willing to deal will get your phone ringing instantly and leave a memorable mark on prospects.