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Wednesday, May 23, 2012

Where to Focus Your Marketing Efforts Now

We're closing in on the "marketing home stretch" for camp enrollment season, so it's a good time to consider which prospect groups are most likely to sign up for camp in the next few weeks. My suggestion is that you focus your marketing efforts on:

1. Families who attended camp last summer, but haven't signed up yet this year; and
2. Families who've inquired about your program this year but have not become customers yet

Both of the above groups are at least warm, if not hot, prospects for you. Good luck!

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