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Sunday, October 21, 2012

What's the Difference Between Sales and Marketing?

I get lots of emails with questions about how to market a summer camp. I wish I could answer them all. Here's a question I got that's of interest to all of us, though.

John runs day camps and overnight camps. He wanted to know the basic difference between sales and marketing.

My thought is that marketing is an educational process -- it's everything you to do help clients and prospects learn about and discover your camp program -- while sales is the process by which, and the tools you use, to ask for and/or get the sale.

Marketing includes your social media activities, email newsletters, brochures and dvds. Sales includes your enrollment form, email offers, face-to-face contact at Camp Fairs or Open Houses, etc. where you ask, and make it easy for, people to sign up for camp.

Agree? Disagree? What do you think?

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