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Thursday, October 17, 2013

Gay Families With Children: An Emerging Market For Camps

Did you know 25% percent of gay and lesbian couples are now raising kids? That's an ASTOUNDING number and it's up to you and me to develop effective marketing programs to reach them. Check this out.

I was talking with a friend of mine, named Kevin, on the phone yesterday who owns a successful chain of used car dealerships. Kevin is gay, married, and has two kids who attend my camp each year.

Kevin sells cars to everyone, but said one of the fastest growing market segments in his business is selling mini-vans to same-sex couples. As more gay couples marry, he explained, they add children to their families, creating the need for larger family-style cars.

This is good news for anyone who markets goods and services to families. In the past, the three most significant target markets for camps were parents, kids and grandparents. Same-sex families are now a very real, large and emerging market for you and for every camp.

( I confess my camp enrollment form does not have a form field for "Other Mother" or "Other Father." But considering Kevin's not the only gay parent who sends his kids to my camp, now may be just the right time...)

Tuesday, October 15, 2013

What Can a Camp Counselor Teach You About Social Media?

Mediapost.com is one of my favorite websites. Here's a GREAT article (written in 1999) from that website called, "What a Camp Counselor Can Teach You About Social Media."

Monday, October 14, 2013

Why Similar Summer Camps Have Different Enrollment Numbers

If you're like me, you probably check you're email several times a day (and maybe more often if you get your email on your phone). One of the messages I got today was from "Chris in Birmingham," who asked me what I thought was the number one difference between camps with high enrollment and camps with low ones.

Well personally I think it's pretty hard to say why one camp is loaded with kids and another one isn't, largely because every camp is different. But if we're comparing apples to apples, for example, if we're considering two or three camps with the same type of program, similar facilities, same enrollment capacity, close in proximity to one another, etc., then my answer is twofold:

1. The camp with the best marketing program will always get more campers; and
2. The camp with the best counselors will always retain more campers year to year