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Monday, October 14, 2013

Why Similar Summer Camps Have Different Enrollment Numbers

If you're like me, you probably check you're email several times a day (and maybe more often if you get your email on your phone). One of the messages I got today was from "Chris in Birmingham," who asked me what I thought was the number one difference between camps with high enrollment and camps with low ones.

Well personally I think it's pretty hard to say why one camp is loaded with kids and another one isn't, largely because every camp is different. But if we're comparing apples to apples, for example, if we're considering two or three camps with the same type of program, similar facilities, same enrollment capacity, close in proximity to one another, etc., then my answer is twofold:

1. The camp with the best marketing program will always get more campers; and
2. The camp with the best counselors will always retain more campers year to year

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