Perhaps you read my post the other day about the recent Toys R Us video dissing the outdoor experience for kids in favor of taking a trip to the toy store.
In that post I suggested the American Camp Association fight back with an advertising campaign of its/their/our own giving Toys R Us a taste of its own medicine. My idea was to put up billboards, take out ads, etc. showing kids mindlessly playing video games, then jumping for absolute joy when they learn they get to go to summer camp and discover the great outdoors.
After reading my post, John Waszczak at Lake Owego Camp emailed sharing the photo above. John thought the picture highlighted the ideas I mentioned in my post. John, you are SPOT ON and thanks so much for the find!! :)