I'm a HUGE proponent of mobile marketing, especially to moms. Moms may not actually register for camp on the mobile phones, but it's one of the top places they gather and share pictures and information with their friends.
goes without saying you need a mobile-optimized website and should
definitely be on instagram (if nowhere else) so moms can send photos of
your camp to their friends via mobile.
Three things for you to know:
I am developing a new website called CampText.com. Camps will be able
to send text messages and conduct mobile marketing programs to customers
and prospects via their cell phones. This is a HUGE opportunity for
camps everywhere. I'll let you know when the website's ready.
2. I suggest reading this article
from MediaPost.com which describes the best way to reach moms on their
mobile devices (which is by providing information as explained above).
3. Here's one more article on one of the best ways to reach the mom demographic...How? By going mobile!