Does your website's "Contact Us" page include links to your social media sites? If not, you're missing a huge marketing opportunity
There's lots of overlooked opportunities in marketing. I don't know why so many stones are left unturned, but it's pretty regrettable because most folks don't realize how making one little change or improvement to your marketing program can have such a huge impact on your bottom line.
Here's what I'm getting at. I just visited 10 random summer camp websites. Every one of them is missing a MAJOR social media opportunity because they don't have links to their social media accounts on their "Contact Us" pages on their websites.
Go ahead, visit your own website now. Click on your "Contact" page. Does it include a way for website visitors and camp prospects to visit you on social media? If so, congrats -- you're doing a whole lot better than the other 10 websites I saw this morning.
Now please don't get me wrong. If you're like most camps, your website's "Contact Us" page probably includes a feedback or brochure request form and maybe your address, phone number and other ways folks can reach you.
Those are important features, but if your "Contact" page doesn't include a tool for inviting prospects to visit you on social media, you're missing a big opportunity. That's because your Facebook, Twitter, Instagram and other social media accounts and pages are natural extensions of your website's "Contact Us" page.
Every person that visits your "Contact" page obviously wants to reach you. That means they're hot prospects for you.
If someone fills out a brochure request form from your "Contact Us" page, great -- you've got a new lead. But what if they also saw on that page a link to your Facebook or Instagram accounts? Now you've got a couple new ways to really connect with them and cultivate a new relationship (or potentially new customer) going forward.
So if you don't have links to your social media sites on your contact us page, definitely consider adding them today. It shouldn't take more than a few minutes to do this, and the potential payoff could be huge.